Hey! My name is Michael MacAdam and I founded Shoveltown Marketing Agency.

I am a 19 year old copywriter from Easton, MA, and am currently studying nutrition and psychology at UMass Amherst.

I have had a knack for entrepreneurship ever since I first put out lawn mowing flyers when I was 12 years old. Sure no one called but the effort was still there right?

I carried that energy and eventually put it into a car detailing business with my brother when I built up the courage to improve my outreach at 17 years old. Building that brand was a good time and I loved seeing how happy everyone was to step in to a fresh car, but I was not truly passionate about detailing.

With a strong passion for writing and a firm belief in the biopsychosocial relationship between food and well-being, I decided to start this project of helping people within the nutrition space expand their influence.

My personal journey with food and holistic health is one that I take great pride in. From going vegan to pescatarian to eating meat again, I have become conscious of how different foods and diets actually make me feel. And I have always held exercise as a top priority being a big soccer guy.

Being able to build up a skill set and overdeliver for the amazing people I connect with to make a mutually positive result is the most fulfilling thing I have done.

As a copywriter, understanding psychological concepts and the way the brain responds to certain stimuli is what I attribute my ability to.

I have had to learn to veer away from how I typically write at my college course level and compress my ideas into comprehendible, attention-grabbing sentences that lead to action.

I am obsessed with learning and I am always looking for new ways to help others and better myself. I hope we can join forces in the near future!

Thank you for reading! Please reach out with any questions or inquiries. Contact info can be found at the bottom of this site.